CCAB's primary goal is to enlist - by the end of 2012 - participation of 85% of Brookline households in the Brookline Climate Action Campaign, with an average 25% reduction in GHG emissions compared to 2009. We recognize that this goal is an audacious one, yet have adopted it for two reasons. First, we believe that the need for action is urgent and the time short. Second, we intend for Brookline to be a model for other communities and accelerate positive action elsewhere. To do these, we must dramatically and visibly reduce our community's carbon footprint. C CAB has launched three major initiatives to accomplish this objective: 1.Door-to-Door/Farmers Market Initiave This campaign focuses on one-to-one engagement with residents. It seeks to enroll residents in NSTAR Green, identify residents interested in participating in the Low Carbon Diet, provide information about other energy saving activities, and recruit new members to CCAB. 2. Low-Carbon Diet/Eco-Teams Initiative This campaign aims to recruit partner organizations throughout Brookline to form Eco-Teams and to hold Low-Carbon Diet workshops with residents. It includes active participation in Cool Mass, a partnership between Massachusetts Climate Action Network and the Empowerment Institute predicated on using the Low Carbon Diet to reduce household GHG emissions. 3.Brookline 2010 Initiative This campaign, a joint initiative with the Brookline Town Selectmens Climate Action